Channel 9 News Interview

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Every day, food retailers across Australia close up shop with great food left unsold. Perfectly fresh focaccias, flaky pastries, sushi rolls, sandwiches, and more — all at risk of going to waste simply because the clock ran out.That’s why we built Foody Bag — the Australian app that helps businesses sell their surplus food at the end of the day, attract new local customers, and boost their bottom line.

🍞 How Local Food Retailers Are Turning Unsold Stock into Profit — and Purpose

🎯 Foody Bag connects your store to nearby customers who want to grab a great-value bag of food - quickly, easily, and at a price you set.<ul><li>You choose how many Foody Bags to make available each day</li><li>You decide the pickup time and minimum value</li><li>You get paid directly into your bank account every Monday</li></ul>Customers don’t expect itemised contents — it’s a lucky dip bag, made up of food that would otherwise go unsold. It’s a win-win: less waste for you, great value for them.

A Simple Way to Boost Sales and Cut Waste

As your store becomes more popular on Foody Bag, you gain more flexibility in how you price your bags:<ul><li>After selling 50 bags, you’ve proven that your lucky dip bags are popular — you may choose to reduce the discount you offer.</li><li>After 100 bags, your reputation is well established — you can tweak your pricing again if you like, based on customer demand.</li></ul>It’s not an automatic price change — it’s your opportunity to optimise your offer as your store builds trust on the platform.

💸 Build Your Reputation, Then Adjust Your Discount

Unlike other platforms, Foody Bag only charges a small commission — just 15% plus card transaction fees. No subscriptions. No lock-ins. No monthly costs.💡 Example: Sell just 5 Foody Bags a day at $9.99 each, and over a year you could reclaim more than $18,000 from food that might’ve otherwise gone to waste.

📈 Real Revenue with Low Fees

Foody Bag is proudly Australian-owned and operated.<ul><li>Your money stays in Australia</li><li>We promote local stores, not global chains</li><li>We reinvest into local outreach, marketing, and growth</li><li>No offshore HQs — just community-driven food rescue</li></ul>

🇦🇺 Built in Australia, for Australians

With our “Small Change, Big Impact” feature, customers can round up their purchase — and the extra cents go to a charity of your choice.Whether it’s a school down the road, a food bank, or a local shelter — you’re in control of the cause.

❤️ Let Customers Round Up for Good

Foody Bag offers flexibility, lower fees, and community features you won’t find elsewhere. We’ve prepared a simple comparison chart that lays it all out clearly — including:<ul><li>Commission fees</li><li>Ownership (local vs global)</li><li>Marketing support</li><li>Donation options</li><li>Custom pricing</li><li>And more</li></ul>

🔍 Want to See How It Stacks Up?

Why Foody Bag is the right choice

Mandating Food Organics and Garden Organics (FOGO)

Every good idea needs to be validated

It was 2019, a rainy August afternoon in Perth, when one of my colleagues at Apps People mentioned a concept he'd used in Europe, a platform selling end of day food stock. It sounded like something that was needed in Australia, so much food was going to waste.These were pre-pandemic times and like any entrepreneur, I knew it was important to validate the idea locally, so I wanted to organise a catch-up with a bakery industry professional.I reached out to Michael Forde, the then co-owner and co-founder of the very popular Mary Street Bakery. Through a telephone conversation it quickly became apparent that there was a lot of food waste happening at stores. And through more validation I also discovered that many bakeries didn't even want to talk about it. It was although it was swept under the carpet.Fortunately Michael was very upfront about it and that led me going with my instinct and believing it was an app worth building.In December 2019 I launched an incubator program for neurodiverse individuals interested in having their own startup. The incubator, named ProFound Incubator received matched funding from JTSI (Department of Jobs, Training, Science and Innovation) and I was able to bring 10 talented individuals through the program and many were able to secure jobs after completion. During the program we used the Foody Bag concept to involve some of the participants who didn't have their own startup ideas.One of the talents took a part-time role with Apps People to help test the Foody Bag app before launch.At the end of June 2021 we launched Foody Bag to the public and it very soon became a well-known app in the community, helping to fight food waste. Foody Bag has since received great publicity from ABC Radio Perth, ABC, Channel 9 News, 6PR, Triple M, PerthNow and The West Australian newspaper.So from a simple idea to a mobile app that took 6 solid months to build before launch, we are truly grateful. The public has come together to help ensure it has a permanent part in the community.

Foody Bag Interview on Radio 6PR, Perth

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